Archive for March, 2008

Happy Easter All. I hope you all enjoy a nice day with family and friends. I’m off to Easter dinner at the Bacari Grill! Yum.

Check out this video: The Making of Milk Chocolate.


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*As an intern at Schneider Associates, I have permission to feature this post I wrote for our product launch blog, LaunchPR.

Just in time for Easter, Just Born’s PEEPS has launched its first new Spring and Easter marshmallow shape in over 50 years. The Yellow Tulips are PEEPS’ first new shape since the 1950s, joining well established PEEPS Chicks, PEEPS Bunnies and PEEPS Eggs. The brand also recently launched its classic Chicks in a new color: Green.

According to IRI, PEEPS candies are the top-selling non-chocolate Easter candy. The Nielsen Company reports that US consumers also buy an estimated $318 million worth of chocolate candy in the week leading up to Easter.

Marketers spent $65.6 million in candy advertising in the six weeks between Lent and Easter last year, although that number appears to be decreasing each year. One-third of this, or approximately $22 million, is spent on cable television advertising. Although online ad spending was only at $800,000 last year, PEEPS now appears to be going online more to promote its Tulips and Green Chicks launches.

PEEPS released a multimedia press release through PR Newswire’s MultiVu and posted a promotional video through online video sharing sites like YouTube. The video, featuring new Yellows Tulips and Green Chicks, documents how Spring PEEPS are made from shapeless marshmallows into the millions of fun, colorful candies sold each spring. PEEPS multimedia promotional efforts are supported by thousands of user-generated videos, photos and Web sites, many of which have received upwards of 40,000 views.

In addition to Just Born’s PEEPS, big name candy companies such as Mars Inc. and Hersheys develop new shapes and sizes for their candies—adorned in appropriate wrapping to match the season or coming holiday. For Easter, holiday candy has gone beyond milk chocolate bunnies and jelly beans, and now include egg shaped variations of all your favorite candies, from Snicker’s Eggs to the new Jolly Rancher Egg Shaped Pop.

What is your favorite Easter-themed candy?

Press Release Video:

Jaws video:

Stop motion PEEPS dance:

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For the last week, Celtic Thunder (with its newly launched Web site) has held the number 1 and 2 spot on Barnes & Noble.com’s Best Sellers list! If you haven’t checked them out yet, you really should!pic8.gif

For official Tour Dates, visit them here.  I’ll be going October  4th at the new MGM @ Foxwoods!

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Check out this M&M‘s Easter commercial from the 80s. Too cute…but would Mars run it now!

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Celtic Thunder, a new band hailing from Ireland, is comprised of 5 male singers from 14-40. Basically, I’m in love with them, especially Keith (the handsome blond one). And everyone should check it out. Tickets for their coming U.S. tour are on sale soon through Ticketmaster.

Watch here as they perform show stoppers Ireland’s Call and Caledonia.

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St PatsHappy St. Patrick’s Day to everyone!  Everyone is Irish on St. Patrick’s Day!  Have a great day…be safe & make good choices.

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Pillsbury Shamrock Cookies

Check out this great recipe for Pillsbury’s Shamrock Cookies! A favorite for St. Patrick’s Day. All you need is 1 package of Pillsbury’s Create ‘n Bake refrigerated sugar cookies, 1/4 cup all purpose flour, 1/4 cup green sugar, and 90 mins. for prep and cook time! Delicious and fun for the whole family!

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